This policy explains how DFW Daily Brief handles information when you read the site, contact us, send a tip, or use site analytics. We review it whenever our forms, measurement, advertising, or email providers change.
Information you provide
We receive information you choose to send through email, forms, newsletter signup, correction requests, tips, or advertising inquiries. That can include your contact details, message, and attachments. Do not send sensitive personal information that is not necessary.
Website information
Our hosting and security systems may process standard technical data such as IP address, browser and device type, requested URL, referral page, timestamps, and error or security events. This operational processing is separate from Google Analytics and Microsoft Clarity and is used to deliver, protect, and troubleshoot the site.
Cloudflare provides content delivery, security, and cookie-free Web Analytics performance measurement. Cloudflare states that its Web Analytics does not collect or use visitors’ personal data and does not log query strings. This operational measurement remains active when Google Analytics is turned off. Learn more in Cloudflare’s Web Analytics documentation.
Google Analytics
We use Google Analytics 4 by default to understand how readers find and use DFW Daily Brief. Google Analytics may collect or derive information such as pages viewed, referral source, approximate location, browser and device characteristics, language, timestamps, session activity, and interactions with site features. Google may process IP and device information to provide this service. We do not intentionally send Google the contents of forms, emails, tips, advertising inquiries, search fields, or direct identifiers such as your name or email address. Query strings and fragments are removed from the page and referrer URLs supplied by our analytics configuration.
Analytics is on by default for eligible public visitors. A previously saved rejection is applied before the Google Analytics tag can load. Advertising storage, advertising user data, and ad personalization remain denied even while analytics is on. Google Signals, advertising personalization signals, URL passthrough, remarketing, and User-ID are not enabled by this site integration. Your choice is stored in your browser’s local storage so the site can remember it.
Google processes Analytics data under its own terms and controls. Learn more in How Google uses information from sites or apps that use our services.
Microsoft Clarity
We use Microsoft Clarity alongside Google Analytics to understand how readers interact with pages and where the website may be confusing or frustrating. Clarity can provide session replays, click and scroll heatmaps, attention and area measurements, and signals such as dead clicks, rage clicks, excessive scrolling, quick backs, and script errors. It may process pages viewed, referral source, approximate location, browser and device characteristics, session activity, pointer movement, scrolling, clicks, and the page structure needed to reconstruct a visit.
The Clarity project uses Relaxed masking so ordinary published page text remains useful in recordings and heatmaps. Text entered into inputs and dropdowns remains masked by Clarity, and this site additionally masks every form and its contents. We do not intentionally send Clarity the contents of forms, emails, tips, advertising inquiries, search fields, or direct identifiers such as your name or email address. We do not set a Clarity User-ID or send custom tags containing personal information.
Microsoft processes Clarity data under its own terms and privacy controls. Learn more in the Microsoft Privacy Statement. Clarity recordings are normally retained for 30 days, while favorited recordings may be retained longer under Microsoft’s current service settings.
Your analytics choice
You may keep or turn off analytics at any time. The first notice offers “Accept analytics” and “Review choices.” Review choices lets you uncheck site analytics and save, or choose “Reject analytics.” The persistent “Analytics choices” button in the site footer opens the same review controls. Closing the first notice only dismisses the notice; it does not record an affirmative choice and the disclosed default remains on. Rejection sets Google analytics_storage and Microsoft Clarity analytics storage to denied and takes effect for future measurement on that browser; it cannot recall information already processed. When you reject, the site also attempts to remove Google Analytics and Clarity cookies set for this domain.
How information is used
We use information to operate and secure the site, respond to messages, verify tips, correct coverage, deliver requested email, understand performance, prevent abuse, and meet legal obligations. We do not sell confidential tip content or email addresses as a list.
Retention, providers, and choices
Information is retained only as long as reasonably needed for these purposes, recordkeeping, safety, or legal requirements. Hosting, email, Google Analytics, Microsoft Clarity, forms, security, and advertising providers may process limited information for us under their own retention settings and policies. You may unsubscribe through a newsletter link or contact us at dfwdailybrief@gmail.com with an access, deletion, or privacy question. Some records may need to be retained for legal, security, or editorial-integrity reasons.
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